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Novus Loyalty IPO : GMP, Price, Analysis, And Details
Table of Contents
Novus Loyalty IPO- Company Analysis
Novus Loyalty IPO under the SME IPO category is a bookbuild issue of Rs. 60.15 Cr by Novus Loyalty Limited and is a technology-driven business that offers loyalty and incentive programs for a variety of industries, including banking, FMCG, software, e-commerce, fintech, and real estate. The business provides a cutting-edge, technologically advanced loyalty platform.
Point-based awards, event-triggered campaigns, payback systems, purchase-linked promos, and digital vouchers are just a few of the program models that the company offers that are both configurable and ready to use. For a seamless consumer experience, its platform is adaptable, simple to integrate with current systems, and compatible with mobile apps, websites, and physical stores.
On-Premises: Perfect for big companies with stringent security requirements, installed on the client's servers or private cloud for complete data control.
SaaS (Cloud-based): An easy-to-set-up and maintain subscription model ideal for companies in need of a rapid and scalable solution.
Novus Loyalty IPO Details
The Novus Loyalty IPO date of opening is 17 Mar 2026, its initial public offering will end on 20 Mar, IPO allotment on Mar 23 and refund initiation on Mar 24, 2026.
The Rs. 60.15 crore new SME IPO comprises a combination of fresh issue of 0.33 crore shares (Rs. 48.18 Cr) and offer for sale of 0.08 crore shares (Rs. 11.97 Cr).
The Novus Loyalty IPO listing date (expected) might be on Wednesday, Mar 25, 2026, and listing at the BSE and SME.
The Novus Loyalty IPO price band is Rs. 139 to Rs. 146.
IPO Timetable (Tentative)
|
Events |
Date |
|
IPO Opening Date |
Mar 17, 2026 |
|
IPO Closing Date |
Mar 20, 2026 |
|
IPO Allotment Date |
Mar 23, 2026 |
|
Refund Initiation |
Mar 24, 2026 |
|
IPO Listing Date |
Mar 25, 2026 |
Click to open demat account and apply for the IPO.
Company Financials
(Amount in Cr)
|
Particulars |
31 Mar 2025 |
31 Mar 2024 |
31 Mar 2023 |
|
Assets |
14.81 |
12.36 |
13.38 |
|
Total Income |
104.63 |
73.61 |
59.61 |
|
PAT |
3.58 |
2.96 |
0.55 |
|
EBITDA |
5.69 |
4.82 |
2.27 |
|
Net Worth |
13.09 |
9.50 |
6.54 |
|
Reserves & Surplus |
13.08 |
9.49 |
6.53 |
|
Total Borrowing |
- |
0.82 |
3.53 |
Cash Flows
(Amount in thousand)
|
Net Cash Flow |
31 Mar 2025 |
31 Mar 2024 |
31 Mar 2023 |
|
Net Cash Flow Operating Activities |
328.75 |
202.23 |
271.08 |
|
Net Cash Flow Investing Activities |
(39.10) |
1.65 |
(78.88) |
|
Net Cash Flow Financing Activities |
(104.59) |
(306.80) |
(90.27) |
Revenue Bifurcation
(Source: RHP)
The Objective of the Issue
The company desires to use the Net Proceeds from the Issue to fulfill its following goals:
- Funding of expenditure towards Investment in upgrading enhancement of and developing new products. ~ ~Rs. 13 Cr.
- Business Development and Marketing Activities including manpower hiring. ~ Rs. 9.62 Cr.
- General Corporate Purposes.
Listed Peers of Novus Loyalty Ltd.
|
Name of Company |
Face Value (₹) |
Basic EPS (₹) |
PE Ratio (x) |
|
Pelatro Limited |
10.00 |
5.64 |
53.72 |
Valuation
|
KPI |
Value |
|
ROE |
31.74% |
|
ROCE |
40.40% |
|
RoNW |
27.39% |
|
PAT Margin |
3.43% |
|
EBITDA Margin |
5.44% |
|
Price to Book Value |
13.67 |
Evaluation of P/E Ratio
Considering the period ended on FY 2025 with an EPS of Rs. 2.93 from the last year, the resulting P/E ratio is 49.82x.
Explore the Kiaasa Retail IPO.
Novus Loyalty IPO GMP (Grey Market Premium)
Novus Loyalty IPO GMP today is Rs. 0 as of 10 Mar 2026 while writing this information.
Novus Loyalty IPO Summary
|
IPO Opening & Closing Date |
17 Mar, 2026 to 20 Mar, 2026 |
|
Face Value |
Rs. 10 per Share |
|
Issue Price |
Rs. 139 to Rs. 146 per Share. |
|
Lot Size |
1000 Shares |
|
Issue Size |
41,20,000 Shares (Rs. 60 Cr) |
|
Offer for Sale |
8,20,000 Shares (Rs. 12 Cr) |
|
Fresh Issue |
30,70,000 Shares (Rs. 45 Cr) |
|
Listing at |
BSE, SME |
|
Issue Type |
Bookbuild issue IPO |
|
Registrar |
Kfin Technologies Ltd. |
IPO Lot Details
Retail investors can invest in a minimum of 2 Lots (2000 Shares) for Rs. 2,92,000, and in multiples thereof, while HNI investors can invest in a minimum of 3 Lots (3000 Shares) for Rs. 4,38,000.
|
Minimum Lot Investment (Retail) |
2 Lots |
|
Maximum Lot Investment (Retail) |
2 Lots |
|
HNI (Min) |
3 Lots |
Novus Loyalty IPO Allotment Status
To check the Novus Loyalty IPO Allotment Status, visit the official Registrar’s website or BSE website. Below are the website links for you.
Using BSE Website - BSE IPO allotment status
Promoters And Management of Novus Loyalty Ltd.
- Deepak Tomar
- Sweta Singh
|
Pre-Issue Promoter Shareholding |
95.62% |
|
Post-Issue Promoter Shareholding |
- |
IPO Lead Managers
-
Smart Horizon Capital Advisors Pvt. Ltd.
Dividend Policy
The company has not paid a dividend during the last three years.
Conclusion
The goal of Novus Loyalty IPO is to offer technology-driven loyalty and reward solutions to a variety of industries, including banking, fintech, FMCG, and e-commerce. Investors seeking tech-enabled business models may be drawn to the company due to its consistent revenue growth and good profitability ratios like ROE and ROCE. Before applying for the IPO, investors should consider the risks associated with the SME market and the comparatively high valuation.
Finowings IPO Analysis
Hope you enjoyed the Finowings IPO Analysis. We tried our best to give every required detail about the company that you should know before applying to the IPO.
You must consult your financial advisor before making any financial decisions.
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To Read the Prospectus of the company, click here to download the DRHP.
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DISCLAIMER: This blog is NOT any buy or sell recommendation. No investment or trading advice is given. The content is purely for educational and information purposes only. Always consult your eligible financial advisor for investment-related decisions.
