Adcounty Media India IPO: Price, Overview, Valuation And GMP

Adcounty Media India IPO- Complete Overview

Adcounty Media India IPO under the SME IPO category is a bookbuild issue of Rs. 50.69 Cr by Adcounty Media India Limited. As a BrandTech company, it offers a complete range of digital marketing services from brand advertising to campaigns focused on measurable outcomes. 

The firm’s advanced technologies allow the development of tailored advertising models for each client, irrespective of the industry. Programmatic Advertising, Search Engine Marketing (SEM), Social Media Marketing, PPC, and its variants (CPA, CPS, CPL, CPI). Such advertising offerings aim at increasing sales, generating leads, and bringing in customers.

The company runs several websites and mobile applications. Additionally, it also launched BidCounty, which is a programmatic advertising tool meant to enhance both branding as well as performance campaigns. They also undertake user acquisition market research for brands so that they can refine their targeting.

Some major customers who have worked with Adcounty Media and were offered help in enhancing their brand visibility include Sharechat, Zepto, Fi.Money, PB Fintech Ltd, which includes Policy Bazaar and Paisa Bazaar, Bank Sathi, and MUV.

Business Portfolio

• Advertisement Technology (“Adtech”).

• Digital Marketing.

Adcounty Media India IPO Overview

The Adcounty Media India IPO date is on 27 June 2025, and its initial public offering will end on 01 July 2025. 

The Rs. 50.69 crore new SME IPO comprises a wholly fresh issue of 59.63 lac Shares. The Adcounty Media India IPO price is Rs. 80 to Rs. 85 for each Share. 

The Adcounty Media India IPO listing date (expected) is Friday, Jul 04, 2025, and listing at the BSE and SME.

Click to open demat account and apply for the IPO.

Company Financial

(Amount in Cr)

Period	31 Mar 2025	31 Mar 2024	31 Mar 2023
Total Assets	47.92	29.51	26.84
Total Revenue	69.58	43.24	53.64
PAT	13.75	8.28	7.64
Net Worth	37.90	20.27	11.92
Reserves & Surplus	21.36	20.26	11.91
Borrowings	-	-	0.29

 

Cash Flows

(Amount in lac)

Net Cash Flow in Multiple Activities	31 Mar 2025	31 Mar 2024	31 Mar 2023
Net Cash Flow Operating Activities	(23.62)	454.43	144.65
Net Cash Flow Investing Activities	(408.69)	(9.00)	(417.79)
Net Cash Flow Financing Activities	358.28	(32.77)	30.53

 

Revenue Bifurcation

Business-wise Revenue Bifurcation

(Amount in lac)

 

Model-wise Revenue Breakdown

(Amount in lac)

Country-wise Revenue Breakdown

(Amount in lac)

State-wise Revenue Breakdown

(Amount in lac)

(Source: RHP)

 

The Objective of the Issue

The company desires to use the Net Proceeds from the Issue to fulfill its following goals:

• To fulfill the company's capital expenditure obligations.

• To fulfill the company's working capital needs.

• To cover the costs of the company's unidentified acquisition.

• To cover the costs of the issue.

• General corporate purposes.

Click to check the IPO application status.

Peers of Adcounty Media India Ltd.

Company Name	Face Value (Rs.)	EPS (Rs.)	P/E (x)
Affle (India) Ltd.	2	8.24	65.26
DAPS Advertising Ltd.	10	2.29	9.83

Evaluation

The Adcounty Media India Limited IPO price is Rs. 80 to Rs. 85 for each Share.

Evaluation of P/E Ratio

Considering the FY 2024-2025 with an EPS of Rs. 8.37 from the last year, the resulting P/E ratio is 10.15x.

Considering the weighted EPS of Rs. 6.70 for the last three years, the P/E ratio is 12.68x.

Explore the Valencia India IPO.

Comparative Analysis With Listed Peers

The average P/E Ratio of the industry is 24.55x.

Particulars	P/E Ratio (x)
Highest	34
Lowest	15.10
Average	24.55

In simple words, the P/E ratio of this IPO is 10.15x, compared with the industry’s average P/E of 24.55x, indicating an undervaluation (on a P/E ratio basis only). Hence, the price of the Share seems fairly priced for the investors when considered based on the average P/E ratio of the industry.

IPO's Strengths

• Focused on growth and provided services in over 47 nations worldwide.

• Creating successful advertising campaigns by fusing data analytics, market research, and technology.

• Well supported by the qualified and experienced management team, key management personnel, and employees.

IPO’s Weaknesses

• The limited track record presents challenges with scaling new production lines, managing large orders, meeting quality control benchmarks, and training personnel. 

• Revenue from the State of Haryana alone accounts for over 86% of revenue estimated for FY25. Additionally, any political, regulatory, or natural disruption within these states can be harmful to revenue generation.

• The company and its promoters are involved in numerous legal actions including tax and civil suits which stand pending.
  
  

Adcounty Media India IPO GMP

Adcounty Media India IPO GMP is Rs. 33 as of 26 Jun 2025 at the time of writing this information. Hence, its expected listing price might be Rs. 118.

IPO Timetable (Tentative)

The Adcounty IPO date of opening is from Jun 27 to Jul 01, 2025, allotment on Jul 02, refund initiation on Jul 03, and listing on Jul 04, 2025.

Events	Date
IPO Opening Date	Jun 27, 2025
IPO Closing Date	Jul 01, 2025
IPO Allotment Date	Jul 02, 2025
Refund Initiation	Jul 03, 2025
IPO Listing Date	Jul 04, 2025

 

Adcounty Media India IPO Details 

The IPO with a Face Value of Rs. 10 per share offers a total issue size of 59,63,200 Shares (Rs. 50.69 Cr) with a market maker portion of 3,36,000 Shares (Rs. 2.86 Cr).

IPO Opening & Closing Date	27 Jun, 2025 to 01 Jul, 2025
Face Value	Rs. 10 per Share
Issue Price	Rs. 80 to Rs. 85 per Share.
Lot Size	1600 Shares
Issue Size	59,63,200 Shares (Rs. 50.69 Cr)
Offer for Sale	-
Fresh Issue	59,63,200 Shares (Rs. 50.69 Cr)
Listing at	BSE, SME
Issue Type	Book Built Issue
Registrar	Skyline Financial Services Private Ltd.

IPO Lot Details 

The IPO allows retail investors to invest in a minimum and maximum of 1 Lot (1600 Shares) amounting to Rs. 1,36,000 and in multiples thereof, while for HNI investors, the minimum Lot is 2 (3200 Shares) amounting to Rs. 2,72,000.

Minimum Lot Investment (Retail)	1 Lot
Maximum Lot Investment (Retail)	1 Lot
HNI (Min)	2 Lots

 

IPO Reservation (% of Net Issue)

Institutional’s Portion	47.14%
Retail’s Portion	33.06%
Non-Institutional Portion	14.17%

 

Promoters And Management of Adcounty Media India Ltd.

• Mr. Aditya Jangid

• Mr. Abbhinav Rajendra Jain

• Mr. Delphin Varghese

• Mr. Chandan Garg

• Ms. Vartika Dangayach

• M/S Innovana Thinklabs Limited.

Pre-Issue Promoter Shareholding	89.14%
Post-Issue Promoter Shareholding	65.51%

 

IPO Lead Managers

• Narnolia Financial Services Ltd.

Dividend Policy

The company has not paid a dividend in any year.

Conclusion

Adcounty Media India IPO presents a unique opportunity to invest in the accelerating field of digital advertising. At a P/E ratio of 10.15x, the company is undervalued as compared to its peers. The IPO window is from 27 June to 1 July 2025, and the company is focused on the BrandTech sector integration.

 

Finowings IPO Analysis

Hope you enjoyed the Finowings IPO Analysis. We tried our best to give every required detail about the company that you should know before applying to the IPO. 

You must consult your financial advisor before making any financial decisions. 

To Apply for the IPO, Click Here.

To Read the Prospectus of the Company Click Here to Download the DRHP.

Click Here To Stay Updated With The Upcoming IPOs.

DISCLAIMER: This blog is NOT any buy or sell recommendation. No investment or trading advice is given. The content is purely for educational and information purposes only. Always consult your eligible financial advisor for investment-related decisions.