Century Business Media IPO- Company Analysis
Century Business Media IPO under the SME IPO category is a book-built issue of Rs. 17.11 Cr by Century Business Media Limited, which operates in the Railroad Out-of-Home (ROOH) and Airport Out-of-Home (AOOH) segments, offering digital and static hoardings throughout railroad stations and railroad land, as well as advertising spaces within and outside airport terminal buildings.
Additionally, it has extended into in-store branding and Metro Out-of-Home (MOOH) advertising, which includes Platform Screen Door (PSD) advertising.
Hoardings, billboards, unipoles, multipoles, pole kiosks, wall wraps, wall murals, lollipops, gantries, and other outdoor media assets are all part of its traditional city media portfolio.
Century Business Media IPO Details
The Century Business Media IPO date of opening is 11 Sep 2026; its initial public offering will end on 16 Sep, IPO allotment on Sep 17 and refund initiation on Sep 18, 2026.
The Rs. 17.11 crore new SME IPO comprises a wholly fresh issue of 23.12 lakh shares.
The Century Business Media IPO listing date (expected) might be Monday, Sep 21, 2026, and the listing on the BSE and SME.
The Century Business Media IPO price band is Rs. 70 to Rs. 74.
IPO Timetable (Tentative)
|
Events |
Date |
|
IPO Opening Date |
Sep 11, 2026 |
|
IPO Closing Date |
Sep 16, 2026 |
|
IPO Allotment Date |
Sep 17, 2026 |
|
Refund Initiation |
Sep 18, 2026 |
|
IPO Listing Date |
Sep 21, 2026 |
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Company Financials
(Amount in Cr)
|
Particulars |
31 Mar 2026 |
31 Mar 2025 |
31 Mar 2024 |
|
Assets |
31.28 |
22.37 |
21.24 |
|
Total Income |
46.76 |
36.91 |
32.27 |
|
Profit After Tax |
5.56 |
4.70 |
3.68 |
|
EBITDA |
8.58 |
7.18 |
5.58 |
|
Net Worth |
18.02 |
12.47 |
7.76 |
|
Reserves and Surplus |
11.57 |
6.02 |
6.95 |
|
Total Borrowing |
7.96 |
5.50 |
8.10 |
Cash Flows
(Amount in Lac)
|
Net Cash Flow |
31 Mar 2026 |
31 Mar 2025 |
31 Mar 2024 |
|
Net Cash Flow Operating Activities |
605.02 |
540.49 |
15.83 |
|
Net Cash Flow Investing Activities |
161.80 |
(325.28) |
165.43 |
|
Net Cash Flow Financing Activities |
(431.40) |
(235.16) |
(152.25) |
(Source: RHP)
The Objective of the Issue
The Company desires to use the Net Proceeds from the Issue to fulfill its following goals:
-
Funding Capital Expenditure towards Purchase of Media Assets. ~ Rs. 4.21 Cr.
-
Payment of Security Deposit for advertising rights at Patna Airport. ~ Rs. 3.77 Cr.
-
Repayment of certain borrowing availed by the Company. ~ Rs. 1.45 Cr.
-
To meet Working Capital requirements. ~ Rs. 3.25 Cr.
-
General Corporate Purposes.
Listed Peers of Century Business Media Ltd.
|
Name of the Company |
Face Value (₹) |
EPS (Basic) (₹) |
P/E |
|
Bright Outdoor Media Limited |
10 |
12.26 |
29.48 |
|
Signpost India Limited |
2 |
13.14 |
20.55 |
|
Simca Advertising Limited |
10 |
18.88 |
12.75 |
Valuation
|
KPI |
Value (Mar 31, 2026) |
|
ROE |
36.44% |
|
ROCE |
30.06% |
|
Debt/Equity |
0.44 |
|
RoNW |
30.83% |
|
PAT Margin |
11.96% |
|
EBITDA Margin |
18.47% |
Evaluation of P/E Ratio
Considering the period ended on FY 2026 with an EPS of Rs. 8.61 from the last year, the resulting P/E ratio is 8.59x.
|
Valuation Metric |
Pre IPO |
Post IPO |
|
EPS (₹) |
8.61 |
6.34 |
|
P/E (x) |
8.59 |
11.67 |
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IPO's Strengths
-
Established presence across multiple OOH advertising formats.
-
Strong execution capabilities and focus on customer satisfaction.
-
Expanding presence across airport, railway and metro advertising segments.
-
Diversified revenue base across multiple clients, locations and geographies.
IPO's Weaknesses
-
Concession, licensing, and marketing agreements with agencies including AAI, Indian Railways, and Metro Rail authorities are crucial to the company. Revenues and market position may suffer if these rights are not renewed or maintained.
-
Under concession agreements, the company must provide sizable security deposits that are often non-interest-bearing. Their revocation or loss could have a negative impact on the company's liquidity.
-
Fixed MMGs must be paid under some airport and railroad agreements, regardless of actual revenue. These responsibilities could be challenging to fulfill and have a negative impact on the company's financial situation due to lower advertising revenue brought on by seasonal variations, decreased passenger traffic, pandemics, or infrastructural delays.
Century Business Media IPO GMP (Grey Market Premium)
Century Business Media IPO GMP today is Rs. 0 as of 09 September, 2026, while writing this information.
Century Business Media IPO Summary
|
IPO Opening & Closing Date |
11 Sep, 2026 to 16 Sep, 2026 |
|
Face Value |
Rs. 10 per Share |
|
Issue Price |
Rs. 70 to Rs. 74 per Share. |
|
Lot Size |
1600 Shares |
|
Issue Size |
23,12,000 Shares (Rs. 17 Cr) |
|
Offer for Sale |
- |
|
Fresh Issue |
21,95,200 Shares (Rs. 16 Cr) |
|
Market Makers |
1,16,800 Shares (Rs. 0.86 Cr) |
|
Issue Type |
Bookbuild Issue |
|
Registrar |
Kfin Technologies Ltd. |
IPO Lot Details
Retail investors can invest in a minimum and maximum of 2 Lots (3200 Shares) for Rs. 2,36,800, and in multiples thereof, while HNI investors can invest in a minimum of 3 Lots (4800 Shares) for Rs. 3,55,200.
|
Minimum Lot Investment (Retail) |
2 Lots |
|
Maximum Lot Investment (Retail) |
2 Lots |
|
HNI (Min) |
3 Lots |
Century Business Media IPO Allotment Status
To check the Century Business Media IPO Allotment Status, visit the official Registrar’s website or BSE website. Below are the website links for you.
Using BSE Website - BSE IPO allotment status
Promoters And Management of Century Business Media Ltd.
-
Shashi Kumar Chaudhary
-
Seema Chaudhary
-
Sangita Dokania
-
Shreya Chaudhary.
|
Pre-Issue Promoter Shareholding |
100% |
|
Post-Issue Promoter Shareholding |
73.61% |
IPO Lead Managers
Hem Securities Ltd.
Dividend Policy
The company has not paid a dividend during the last three FYs.
Conclusion
Century Business Media IPO reflects growth potential supported by its presence in railway, airport, and outdoor advertising segments with improving financial performance. The company’s diversified advertising portfolio, strong return ratios, and expansion plans provide positive long-term growth prospects.
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